Chelsea: February 2012

Monday, February 13, 2012

Each word design was formed into a way to work for the rule of thirds and to create the meaning of the words themselves as well as to take your eye for a journey though out the design. The eye is directed straight into the word emphasis which is placed at the bottom right third. The large bold black E really pulls your eye into the word to direct you to the end of emphasis. Balance was placed above it so that your eye is directed around the design. Balance has the A's extended so that it looks as if the word balance is balancing on a board. Your eyes next move is to repetition of which is placed in the top right third. With the word repetition being large and extended it does not direct your eye to go there first but it shows equality and variety in the design. Of coarse repetition is repeated because of its meaning. Alignment in the middle top right third is where your eye is taken on a journey to next. The L in alignment is large, bold, and extended in order for it to create a right angle which has to do with the meaning of alignment. The A is placed at the top of the L and is also extended, large, and bold with the ignment placed in a smaller non bold print on the L. Along the right side of the design is the word flow. The word flow is made up of a font that looks as if it is a river flowing off of a page. The last stop for the eye's journey is contrast. Contrast has a bubble font which ranges from dark to light values. The design all together takes your eye for a journey around it from emphasis, balance, repetition, alignment, flow, to last but not least contrast.